Innovating childcare through aytpical provision.
Rocket Science were asked by the London Borough of Brent to identify models for childcare in the borough and their potential for development into a social enterprise.
Following an initial scoping of the market and opportunities, we agreed to research the market demands for provision of atypical childcare provision for lone parents moving onto Jobseeker’s Allowance (JSA) in the London Borough of Brent. Our rationale for this focus was that access to employment for long term unemployed parents was being hindered by inaccessible childcare and that following welfare reform changes, parents entering the labour market were being directed into NMW entry-level jobs which often required shift work and did not reflect school hours. We worked closely with the children’s team and through our detailed assessment of estate tenancies and family make up matched against labour market trends, we were able to make the case that action needed to be taken.
Following research with parents, Jobcentre Plus and other stakeholders we presented a series of options for the council to adopt and latterly with the council developed an innovative, feasible and sustainable business model, funded through local partners, that provided extended wraparound childcare (6.30 – 9 am and between 5 and 9 pm) targeted at residents across three estates. It built in opportunities around volunteering and training. We modelled the business plan and developed assumptions around staffing, costs and payments, working on achieving sustainability in Year 3.
For more information contact Caroline